Paint Brush Marketing

The way marketing persons paint the positive features of a product based on the negativity of the same product is referred as paint bush marketing. For example if you are promoting a book which has only 2 stories but costs $200 it will not be very easy for you to promote and sell the product to any one even with an acute interest on storybooks. What will you do then? First analyze the features you want to stress most. While buying a book prospective customers generally look for the following:

 1. Content

2. Author

3. Publisher

4. Book Cover

5. Characters (for fiction) or Problems the book solve (for non-fiction)

6. Number of Pages

7. Cost

Now you can see that even if the cost of the book is more than expected there are six other features you have to highlight to your prospective customers so that they become interested to own the book.

That is known as Paint Brush Marketing where the dirt of one negative feature is removed by the brush of other positive features.

Thanks,

Mrinmoy

Honorary Editor

http://www.surfat10.com