The way marketing persons paint
the positive features of a product based on the negativity of the same product
is referred as paint bush marketing. For example if you are promoting a book
which has only 2 stories but costs $200 it will not be very easy for you to
promote and sell the product to any one even with an acute interest on
storybooks. What will you do then? First analyze the features you want to
stress most. While buying a book prospective customers generally look for the
following:
1. Content
2. Author
3. Publisher
4. Book Cover
5. Characters (for fiction) or
Problems the book solve (for non-fiction)
6. Number of Pages
7. Cost
Now you can see that even if the
cost of the book is more than expected there are six other features you have to
highlight to your prospective customers so that they become interested to own the
book.
That is known as Paint Brush
Marketing where the dirt of one negative feature is removed by the brush of
other positive features.
Thanks,
Mrinmoy
Honorary Editor
http://www.surfat10.com
