How do you reach out to potential customers through social marketing? These days, more and more people work long hours and commute long distances to work. In such a scenario, they lose out on their contacts with people. No wonder, people have very few close confidants these days. They have no time for that. This crazy phenomenon has given birth to a new form of social contact. These people enroll for message boards, online forums, and other forms of internet media. These social sites help fulfill a very basic need in them, the need to connect with others.
The internet marketers must understand this need of people. They must think of developing relationships with these people. These people are real and they have real needs. Understanding those needs is the basis of social marketing.Remember the following before participating in social networks for marketing your products.
Show only few related opportunities in your profile
Remember to show only few related opportunities in your profile.Don't display banners but new feeds of the opportunities are ok.Many opprotunities can make your profile clumsy and convey that you are a confused man in selecting business opportunities.
Become Customer's Partner
Through social marketing, the entrepreneurs can take customer engagement to a higher level. Having a public dialogue with your consumers makes them feel good and wanted. Social marketing is not just about creating a sales pitch. It is much more than that. That is why in the long run, it is so much more rewarding. The marketers need to break through the clutter of the sales pitch and reach out to people. You are not only the brand ambassador of your product; you are also a partner with your customer.
Participating Marketing
Social marketing is like good old communication that uses a public forum.
It is not just about broadcasting a message to a large audience in order to drive your sales. This kind of marketing is called 'participatory marketing'.Understanding these concepts is very important for all marketers in developing fruitful relationships with their core customers. Achieving a right balance takes time. It takes thought and caring for your consumers.Most importantly, it takes a real ability to listen to others and respond with compassion and empathy. That is the new Law of Participation.
Create message boards,blogs and forums
Connect with your potential consumers by creating message boards. Reach out to them. Offer advice.Use user feedback to improve your site. Engage your readers in a frank dialogue. Ask their suggestions about some important aspects of your product and its usage. Be genuine and come across as one.
Create Quizzes/Votes
Many social networks allows to create quizz or surveys.Use it as much as you can to know the pulse of the other members.Which will help you to promote products which your members will be interested in.
Create Albums
Make your profile personal by creating photo albums.Include photos which show that you are enjoying your life.Make them as personal as possible but remember your photo's are viewable by each of the members visiting your profile so don't use photo's which are taken only for you to view and enjoy.
No auto-responder please
Sometimes engage in a one-to-one conversation with your consumers. Don't use an auto responder for all functions. Make your mails personal and real.
Accept friend requests
Accept friend requests from unknown people also.Though there is a chance of spamming and also loss of secrecy but a large friend list often make social network profiles more credible or reliable.
Regularly update "What i am doing now ?"
Every social network has it.It makes you "alive" in your social networks.People will certainly like and believe an alive people than a dead one.
Lastly,be transparent and stay relevant. Relevance to the customers needs at the time of sale pitch is critical to your business. That is real social marketing.
(Reach out through your blog)
Source : Sustainable Promotion
Mrinmoy
www.solvein.we.bs
www.tagology.info
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