How do you reach out to potential customers through social marketing? These days, more and more people work long hours and commute long distances to work. In such a scenario, they lose out on their contacts with people. No wonder, people have very few close confidants these days. They have no time for that. This crazy phenomenon has given birth to a new form of social contact. These people enroll for message boards, online forums, and other forms of internet media. These social sites help fulfill a very basic need in them, the need to connect with others.
The internet marketers must understand this need of people. They must think of developing relationships with these people. These people are real and they have real needs. Understanding those needs is the basis of social marketing.Remember the following before participating in social networks for marketing your products.
Show only few related opportunities in your profile
Remember to show only few related opportunities in your profile.Don't display banners but new feeds of the opportunities are ok.Many opprotunities can make your profile clumsy and convey that you are a confused man in selecting business opportunities.
Become Customer's Partner
Through social marketing, the entrepreneurs can take customer engagement to a higher level. Having a public dialogue with your consumers makes them feel good and wanted. Social marketing is not just about creating a sales pitch. It is much more than that. That is why in the long run, it is so much more rewarding. The marketers need to break through the clutter of the sales pitch and reach out to people. You are not only the brand ambassador of your product; you are also a partner with your customer.
Participating Marketing
Social marketing is like good old communication that uses a public forum.
It is not just about broadcasting a message to a large audience in order to drive your sales. This kind of marketing is called 'participatory marketing'.Understanding these concepts is very important for all marketers in developing fruitful relationships with their core customers. Achieving a right balance takes time. It takes thought and caring for your consumers.Most importantly, it takes a real ability to listen to others and respond with compassion and empathy. That is the new Law of Participation.
Create message boards,blogs and forums
Connect with your potential consumers by creating message boards. Reach out to them. Offer advice.Use user feedback to improve your site. Engage your readers in a frank dialogue. Ask their suggestions about some important aspects of your product and its usage. Be genuine and come across as one.
Create Quizzes/Votes
Many social networks allows to create quizz or surveys.Use it as much as you can to know the pulse of the other members.Which will help you to promote products which your members will be interested in.
Create Albums
Make your profile personal by creating photo albums.Include photos which show that you are enjoying your life.Make them as personal as possible but remember your photo's are viewable by each of the members visiting your profile so don't use photo's which are taken only for you to view and enjoy.
No auto-responder please
Sometimes engage in a one-to-one conversation with your consumers. Don't use an auto responder for all functions. Make your mails personal and real.
Accept friend requests
Accept friend requests from unknown people also.Though there is a chance of spamming and also loss of secrecy but a large friend list often make social network profiles more credible or reliable.
Regularly update "What i am doing now ?"
Every social network has it.It makes you "alive" in your social networks.People will certainly like and believe an alive people than a dead one.
Lastly,be transparent and stay relevant. Relevance to the customers needs at the time of sale pitch is critical to your business. That is real social marketing.
(Reach out through your blog)
Source : Sustainable Promotion
Mrinmoy
www.solvein.we.bs
www.tagology.info
Thursday, August 20, 2009
Sunday, August 16, 2009
Automating Your Email Marketing
Email marketing is essential to make a mark in the business world. Anyone who thought that sending out mass emails on a regular basis translates to email marketing, needs to think again. Strategies have to be worked out in order to succeed in an email marketing venture.Go through the essential email marketing steps and strategies given below :
Email Marketing Steps And Strategies To Start You Off
• Double Opt-In: A customer must be given two chances to confirm their subscription to your mailing list. A double-opt in usually works in the following manner. The customer gives his email address on your website. He then has to click on a confirmation link sent in the first email by your company. This is a great email marketing tip or strategy.
• Unsubscribe Option: All customers to an email marketing list must be given an option to unsubscribe at a future point in time. This unsubscribe option is usually given at the bottom of every email sent by the company.
• Acquiring email addresses: A good way to accumulate email addresses is to gather them on a high traffic webpage on your website. Adding a subscription link to such a page works wonders. Offering free incentives to visitors to join your mailing list also works. Add to the email marketing package by creating free software, or an e-book or any other similar gift to offer to the customers as soon as they sign up on your email marketing venture. Another way to gather email addresses is to purchase an email list. But do keep in mind the following email marketing tips and strategies while doing this. First- buy these lists from distributors who enjoy a respected reputation. Second, try and buy a list that contains customers in the market segment that you want to target.
• Format: Your emails must be sent in both HTML and plain text format. This email marketing tip and strategy allows an increased number of people to read your emails.
• Regularity: The trick to email marketing is getting the timing right. Remember to send email newsletters regularly. Once a month on a fixed date, or once every two weeks is a good option. Sending too many mails might annoy the subscriber who then just might unsubscribe. So once you get the timing of your emails right, you stay in the subscriber's memory and will be able to sell your ideas and products regularly.
If you are thinking that it would be impossible to manage all the above steps without the help of professionals or buying some programmers,think again.Do you know,that there are some email marketing softwares which will literally automate all the above steps even if you are completely novice in programming.
View the examples.
This post is taken from my other blog : Email Marketing Software for Novices
Email Marketing Steps And Strategies To Start You Off
• Double Opt-In: A customer must be given two chances to confirm their subscription to your mailing list. A double-opt in usually works in the following manner. The customer gives his email address on your website. He then has to click on a confirmation link sent in the first email by your company. This is a great email marketing tip or strategy.
• Unsubscribe Option: All customers to an email marketing list must be given an option to unsubscribe at a future point in time. This unsubscribe option is usually given at the bottom of every email sent by the company.
• Acquiring email addresses: A good way to accumulate email addresses is to gather them on a high traffic webpage on your website. Adding a subscription link to such a page works wonders. Offering free incentives to visitors to join your mailing list also works. Add to the email marketing package by creating free software, or an e-book or any other similar gift to offer to the customers as soon as they sign up on your email marketing venture. Another way to gather email addresses is to purchase an email list. But do keep in mind the following email marketing tips and strategies while doing this. First- buy these lists from distributors who enjoy a respected reputation. Second, try and buy a list that contains customers in the market segment that you want to target.
• Format: Your emails must be sent in both HTML and plain text format. This email marketing tip and strategy allows an increased number of people to read your emails.
• Regularity: The trick to email marketing is getting the timing right. Remember to send email newsletters regularly. Once a month on a fixed date, or once every two weeks is a good option. Sending too many mails might annoy the subscriber who then just might unsubscribe. So once you get the timing of your emails right, you stay in the subscriber's memory and will be able to sell your ideas and products regularly.
If you are thinking that it would be impossible to manage all the above steps without the help of professionals or buying some programmers,think again.Do you know,that there are some email marketing softwares which will literally automate all the above steps even if you are completely novice in programming.
View the examples.
This post is taken from my other blog : Email Marketing Software for Novices
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