Ten reasons for which you must still participate in online forums

You have read in most of the blogs,websites and newsletters related to marketing and promotion that one of the best way to get leads for your opportunities is to participate in various online forums.But even if you become a member and tried to participate generation of leads do not happen.Only your inbox get spammed with PM and emails from other members asking you to join their opportunities.So many people now think that forums has lost its position as one of the most effective marketing tool to promote any online opportunity.In short the answer is Yes.Forum has lost its shine as one of the easiest platform to earn active leads. But if you have the necessary knowledge to utilize them for your own benefit,you can still use the forums as one of the easiest way to get sales or leads.Below is the ten most important reasons which still make forums a necessary part of any online marketing plan.

Please use forums :

1.To share honest reviews about the products you promote(include both positives and negative features of the product to create a honest and neutral review)

2.To share latest news/upgrades/new features about your product

3.To share your thoughts/mood about the opportunities/products you promote

4.To share your signature where you can promote your home page and yourself.

5.To enforce the search bots towards your homepage(search bots generally prefers links in the forums as more honest recommendation than the same on websites)

6.To receive honest feedback about your product or the products you want to promote(forum members actually like to review the products promoted by other members to increase number of profile views.More profile views mean more visitors to your home page or links you have added in your profile page.)

7.To create mutually beneficial relationships(many forumers was found to exchange opportunities like "you join my opportunity I join yours")

8.To popularize your views about certain social topics and in turn popularize yourself as a brand.

9.To know about marketing blunders,scams,internet loopholes etc. so that you become aware of them

10.To avoid the need of sending marketing emails to uninterested people and become accused of spamming.

As you see, there are many reasons for which you can still use forums to promote not only your product but also yourself as a brand to the innumerable internet users who will value your recommendations once they become aware of brand : you.

So the bottom-line is "Use forums but use it efficiently"

Thanks

Administrative Editor

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Paint Brush Marketing

The way marketing persons paint the positive features of a product based on the negativity of the same product is referred as paint bush marketing. For example if you are promoting a book which has only 2 stories but costs $200 it will not be very easy for you to promote and sell the product to any one even with an acute interest on storybooks. What will you do then? First analyze the features you want to stress most. While buying a book prospective customers generally look for the following:

 1. Content

2. Author

3. Publisher

4. Book Cover

5. Characters (for fiction) or Problems the book solve (for non-fiction)

6. Number of Pages

7. Cost

Now you can see that even if the cost of the book is more than expected there are six other features you have to highlight to your prospective customers so that they become interested to own the book.

That is known as Paint Brush Marketing where the dirt of one negative feature is removed by the brush of other positive features.

Thanks,

Mrinmoy

Honorary Editor

http://www.surfat10.com

How to work when you are confused ?

We often get confused while taking a decision.Be it financial,personal or career related, we get tensed with different options and ultimately selects the wrong one to falter miserably.Kim Girard had claimed to find some way to resolve this.

Here is the link to his article :"How to decide in time of Confusion" :

Advantages of Link Directories

What is it ?
A directory of links

A directory is a classification of a set of information into some specific set of themes and sub themes so that a visitor can click on the theme and subthemes to find the results of his/her search

Links are the uniform resource locators of a specific webpages which addresses the theme or subthemes under which it is added.

There are some specific benefits of link directories as a user and as an advertiser :

Benefits

1.Search algorithm loves directory websites

2.Any human visitors also like such websites due to the ease of finding informations related to his/her query

3.Links added to the directories are often reviewed.That is why the links available in the directories are devoid of virus,trozans and spams

4.Link directories are also a great place to advertise websites to genuine visitors

5.It is also frequently visited by search spiders

That is why directories like download.com,zdnet.com etc, are so much popular amoung the software developers as well as users.

But as usual there are some drawbacks also :

Drawbacks

If the directory allows un-reviewed content then some links of that directory may infect the computer

If the directory does not have a high Pagerank then search engine may not visit the directory for popular search keywords.

Website and directory topic must match to reap the maximum benefits.Mistopic websites may be treated as spam.

So if you are an user then please remember :

Before Visiting A Directory

1.Prepare a list of objectives

2.Make yourself clear about the type of information you want to extract

3.Always move from the top ranked links to the bottom.Checking the top 10 links generally gives a satisfactory result.

So,if you are an advertiser,before adding your site to the directory :

1.Write a description about your site in a short but simple manner

2.Prepare an attractive title which will answer but not raise questions

3.Create a page for linking back to the directory(reciprocal links) which is often a compulsory requirement to add a site to a directory.

4.Frequently update the web content with new but related topics.

Adding your site is always a great option for getting targeted visitors and as you know such visitors will reap you maximum perks.

How to optimize your webpage for maximum running ?

Make your website optimized for search engines

Give a clear title : If you want to create website about Sparrows,it must be written as The Sparrow’s Tale or Lifecycle etc.

Give a simple description: Just tell about the site, its highlights and present achievement.
Mark Subtitles and Second order subtitles:The subheadings are also known as subtitles which can be understood or marked differently so that search engine algos can consider them.

d. Create links with subtitles
e. Site must be based on single theme
f. Site must contain relevant keywords in its body
g. Specify keywords describing the site's central theme
h. Add Sitemap

Reposted from How To Blog : How to create ads which will be clicked ?

A search for any topic nowadays yield lots of ads;text,banners of different size,peel away ads,sliding ads etc.But as you know these ads are seldom clicked.Even if you use paid ads they will also not lead to a click.But why ?

The problem is people now do not have time to read and think .They just browse one page to another.If they found a banner attractive they click on it.Browse through the site and then within a moment jumps onto the next site.

You see that the visual attraction is the main link between a click and no click.In the main site also graphically soothing sites are found to be more successful.

For example think about the home page of Google.One logo and some links to their other services is all it have along with a search form.Now think about their success.According to the latest estimate Google earns $8 per user.

The image of the logo and the search buttons tells its purpose clearly but quickly.

But it is found from a survey that text ads are clicked more than banners.As text ads are short but to the point,they will be clicked more than banner ads which are clumsy and generates an unclear message.An unclear text ads will also fail to generate clicks even if it is short.

So an ad with clear but short message will always become more successful than an unclear / lengthy ads.If an image representing the main purpose is added then the click rate will increase more.

A new service is now allowing its members to use one image and one word to represent what the visitors want to advertise.

Click to know more.