A search for any topic nowadays yield lots of ads;text,banners of different size,peel away ads,sliding ads etc.But as you know these ads are seldom clicked.Even if you use paid ads they will also not lead to a click.But why ?
The problem is people now do not have time to read and think .They just browse one page to another.If they found a banner attractive they click on it.Browse through the site and then within a moment jumps onto the next site.
You see that the visual attraction is the main link between a click and no click.In the main site also graphically soothing sites are found to be more successful.
For example think about the home page of Google.One logo and some links to their other services is all it have along with a search form.Now think about their success.According to the latest estimate Google earns $8 per user.
The image of the logo and the search buttons tells its purpose clearly but quickly.
But it is found from a survey that text ads are clicked more than banners.As text ads are short but to the point,they will be clicked more than banner ads which are clumsy and generates an unclear message.An unclear text ads will also fail to generate clicks even if it is short.
So an ad with clear but short message will always become more successful than an unclear / lengthy ads.If an image representing the main purpose is added then the click rate will increase more.
A new service is now allowing its members to use one image and one word to represent what the visitors want to advertise.
Click to know more.
