Friday, July 30, 2010

Take this Quiz about Newsletter Managers

1.Newletter manager is a service that add,manage and send emails to your contacts.

1.Yes
2.No

2.The basic difference between a email and a bulkmailer is in email,recipient can see the emails of all other recipient.But in bulkmailers no recipient can see other recipient's email.

1.Yes
2.No

3.A subscriber is some one who has expressed and allowed you to send emails.

1.Yes
2.No

4.Some sophisticated newsletter manager can send addition to your RSS feeds to your contacts if you permit.

1.Yes
2.No

5.Modern email management software allows you to segment your contacts so that you can send personal emails to one segment and business emails to other.

1.Yes
2.No

6.Pay per email is a system where you pay to your newsletter manager based on amount of email you send multiplied by amount of contacts you send the email.

1.Yes
2.No

7.All newsletter managers provide options to create subscription forms,write  a welcome email,analyse the results of a campaign and delete inactive contacts.

1.Yes
2.No

8.GMail is a newsletter manager.

1.True
2.False

9.Vertical Response is a email like YMail

1.True
2.False

10.How can you understand that an email send to someone has been read ?

1.Newsletter manager will track the opening of the email and update the same to the sender
2.Email service provider of the recipient will send a ping to the sender whenever the email is opened.

A good newsletter manager will always have options to create subscription forms,write  a welcome email,analyse the results of a campaign and delete inactive contacts.They will charge per email and will track opening of the emails send.

Based on the above factors rate the following newsletter managers :

1.Vertical Response
2.GetResponse
3.Mailchimp
4.Campaign Monitor

Please comment with your answers.The correct answers will be posted next week in this same blog.

Wednesday, July 21, 2010

Three most important information one must know before starting an online promotion

Promotion is an art.If you want to promote something you need to know three vital information :


  • what is your customer group ?
  • how to synchronise your product with your customer's needs ?
  • how can you make them loyal ?


Say you are promoting a safelist.Safelist are like mail exchange system where you can send emails if you accept to receive similar emails from other users.This way you can promote your product to other members of the safelist.It is a very old internet marketing concept where people can generate a hype about their product without doing expensive advertising campaigns..

Safelist can be used by four types of people : affiliates and small business owners.Sometimes event management groups and social workers also use safelists to generate buzz for their campaigns.

Each group of people described above has a common need : they want to promote their service/campaigns to other people so that people know about their product/services/cause etc.

For small business owners the need will be to promote their product/services
For affiliates the need will be to promote the products they are marketing for commission
For event management groups the need is to generate an awareness about a forthcoming event
For social workers the need is to gain supporters for their cause

If a sefelist owner want to promote his service to the above customer groups :


  • - he must highlight the existing memberbase
  • - he must show the frequency of promotion allowed
  • - he must show the technological advances(like ease of use,interaction capability..)
  • - he must identify the uniqueness and stability of the service


When he shows the above to the customer groups he is actually addressing their needs which can grow their interest or excitement about the product.

You must answer each question of your customer how stupid be it with politeness and in a straight forward way.Do not hide anything,be transparent.You must be consistent in your service.Do not change.Try to improve but not remove anything that you had promised.When you do the above you generate loyalty from your customers which in turn can generate the desired brand value of the service.

Once you know all the three information discussed above you can start a promotion which have a greater chance of success.

Friday, July 9, 2010

Domain Alarm

A small application which will help to monitor your websites.Say you have a websites named www.site.com.As the website is hosted on a server.A server is always prone to technical failures or virus attacks.As your website can be accessed by visitors only if the server is up and running,your website is required to be monitored 24hrs.That will help you to identify when your site is down.When you know the timing you can alert the server authorities about this error.So Domain Alarm is a small but useful software for monitoring websites about downtime.

A screenshot of Domain Alarm

Instant Site Maker

Visit this site first :http://fc46095o1i9z6tf3emogs90aej.hop.clickbank.net/?tid=ISM

Such sites are known as Sales Making Website.It begins with a attention grabbing headlines and some example of the benefits of a product.Then the justification of purchasing the product comes and finishes with the testimonials and bonuss offers.This is actually the way ClickBank merchants sell their product.The method is very popular and well known for selling a product without calling anyone or discussing with any one.

The Instant Site Maker will help you to make such websites within a minute and without knowing any html or script language.First you have to enter the title and description of the product.Then you will paste the sales content and testimonials.Ultimately you will click the "Generate Code" button.Copy and paste the generated code in a textpad and save it as html.Then upload the html to your server.This entire process will take 10-30min.

Below is the screenshot of Instant Site Maker.Though the software is sold for $34.97,with the Newbie-Helper package it is completely free.

The main screen



Top 


Content Part


Generate code Part

Monday, July 5, 2010

Pass Saver

Pass Saver is a tool whic is distributed for free with the Newbie Helper package which will help you generate passwords which are very hard to crack.If you are in online promotion,you will know that how many account you have to open to manage your promotion.You will open accounts in traffic exchange,list management,autoressponders etc.So you need one password which will be hard to crack and can be applied to each of the account.Generally high secured password are preferred by the websites so that the account and money in it can be protected.That is why some will reject your password which has your name or username or birth day or birth year in it.The sites will prefer a combination of capital and small letters,numbers and special characters arranged in a random manner.Though it is hard for a human to generate such passwords it is very easy for a software to create the passwords loved by the websites.

Not only it generates passwords it also save passwords you use in different websites.

So you can use Pass Saver and avoid the hassle of remembering or creating passwords.It will cost 9.97 dollars if purchased individually but with the Newbie Helper package it will come as Free.

Instant Bookmark

The Instant Bookmark is a software which creates a script which will enable your site visitors to bookmark your site.This software will normally cost $9.95 but you can download it for FREE from Newbie Helper package.A neat and simple tool to increase popularity of your website and generate return visitors.Here is the screen shot of the same :

Shoot It

Shoot it is a screen capture software.It can capture an entire window or an active part of the window or a selected region.The tool is very simple to use.Just extract the zip file and open the ShootIt.exe.Then select which types of screen capture you want to perform.Click Capture.The screen will be captured and stored in your computer.Below is some screen shot of the software.

There is no option to edit the image as found in the paid version of such softwares.This software is completely free.